Starting a business in Covid-19
While I am being told that a blog is a great place to share details on your products, business, and whatever else you think your shoppers might like to hear from you but I think I'd like to write my first blog about how I came to start my business right in the face of the pandemic, which is still prevailing!
Starting a business is never easy and starting it in a time where the country is bouncing from one lockdown to another, flights being a handful and logistic partners being terrified of taking you on board, well that's another level of experience. You are your own boss that's correct, but you're your salesperson, photographer, graphic designer, and sometimes your own coolie. While many of my friends are professionals with their Monday to Friday job, weekends off, a great on-time pay-check, I wanted something else. I want to become someone who empowers other people and while many people near me, we're concerned that starting a new venture in this situation might not be your best idea to date, but I couldn't resist.
Having a successful precious gemstone and jewelry manufacturing business, "Gulab Jewels", it was during an exhibit in Mumbai in February 2020, that it dawned upon me that I need to expand my brand "Gulab". While I am a freelance jewelry maker without a retail store, most of my work is B2B and for people who come to know me through word of mouth. I was convinced that I need something additional in my portfolio that is sustainable and fuels me round the year.